our story

hi. we are clover london, a wedding wear brand born out of an interest to establish a contemporary yet deeply romantic bridal offering of 100% silk gowns handmade right here in london.

founder and designer ally voss, who during her own quest for her dress, struggled with the tired traditions offered to modern brides. from year long lead times, to staggering price tags, it was obvious there was a white space for a new approach to wedding wear.

as soon as I started looking for my own wedding dress, it was more overwhelming than anticipated. the majority of experiences felt dated or complicated with little transparency on dress costs. online, i was able to source everything from invitations to accessories but there was a minimal amount on dresses. in that, clover was born.

our collection offers a curated selection of gowns all made to order, in london using 100% silk. we offer custom clover on request. purchase online or book an appointment with us at our london studio at hello@cloverlondon.com.