our story

hi. we are clover london, a contemporary bridal wear brand redefining the way you shop. born out of an interest to establish a bridal offering priced between high street and made to measure, our modus operandi is simple - offer timeless gowns at an accessible price point. and when it comes to aesthetic, clover wants to offer you effortless gowns without compromising on style. 

founder and designer ally voss, who during her own quest for her dress,  struggled with the tired traditions offered to modern brides. from appointment only bookings to staggering price tags, it was obvious there was a white space for beautiful accessibly priced bridalwear.


as soon as I started looking for my own wedding dress, it was more overwhelming than anticipated. boutique’s had minimum availability, costly appointment fees and little transparency on dress costs. online, I was able to source everything from invitations to accessories but there was a minimal amount on dresses. In that, to bridge the gap in the market for beautiful, accessibly priced bridal online, clover was born.

our debut 10 piece collection offers a selection of gowns all made to order using 100% silk in ready to wear sizing. browse our shop online and or book a complimentary virtual appointment via email at hello@cloverlondon.com.